Filipino basketball fans have long shown deep passion for the game, and that connection is set to become even more interactive as National Basketball Association (NBA) names ArenaPlus as its official betting partner in the Philippines.

As a PAGCOR-licensed sportsbook, ArenaPlus offers live game streaming and sports betting experiences across major events. Through this partnership, NBA games are evolving beyond traditional viewing into more immersive, real-time fan engagement, bringing audiences closer to the action.

The collaboration was officially launched on April 11 at the Mall of Asia Music Hall, highlighted by the حضور of NBA legend Derrick Rose, who joined ArenaPlus executives and ambassadors during the announcement. The event signaled the brand’s growing commitment to the sports community and its expanding role in the local entertainment landscape.

With the partnership, ArenaPlus plans to roll out NBA-themed activations, including free-to-play games, exclusive promotions, and interactive content tailored for Filipino fans. The goal is to create a more engaging experience, allowing users to follow games closely, access insights, and actively participate rather than simply watch.

One of the first major initiatives under the collaboration was the 100 Million MVP Bracket, a free-to-play prediction contest built around the NBA Playoffs. The bracket-style challenge invited users aged 21 and above to predict the winners of all 15 playoff matchups, with a grand prize of ₱100 million awarded to the participant with the most correct picks. Additional raffle prizes further expanded winning opportunities.

According to ArenaPlus, the initiative reflects how Filipino fans naturally engage with basketball—analyzing matchups, debating outcomes, and making predictions. By turning that behavior into an interactive format, the platform aims to deepen fan involvement and enhance the overall viewing experience.

Although the MVP Bracket campaign concluded on April 18, ArenaPlus confirmed that more NBA-themed experiences and activations are in the pipeline as the playoffs continue.

The partnership marks a significant step for ArenaPlus as it strengthens its presence in the Philippines’ evolving sports entertainment sector, while also aligning with global standards in fan engagement and responsible gaming practices.

ArenaPlus, the sportsbook platform of DigiPlus Interactive Corp., has entered into a multiyear partnership with the National Basketball Association (NBA), becoming the league’s first official betting partner in the Philippines.

The landmark agreement further strengthens the NBA’s presence in one of the world’s most passionate basketball markets while creating new opportunities to engage Filipino fans through regulated sports gaming experiences.

Under the partnership, ArenaPlus will feature official NBA branding across its digital platforms and collaborate with the league on localized marketing initiatives, fan activations, and content integration across the NBA’s social and digital channels in the Philippines. Financial details of the agreement were not disclosed.

The collaboration reflects the growing convergence of sports, technology, and regulated gaming, as major global sports leagues continue to explore new ways of enhancing fan engagement in rapidly expanding digital markets.

With games broadcast in 214 countries and territories and a global social media community exceeding 2.5 billion followers, the NBA remains one of the most influential sports properties worldwide. Through this partnership, Filipino basketball fans can expect a range of interactive experiences designed to bring them closer to the game.

As part of the agreement, ArenaPlus and the NBA will also work together to promote responsible gaming practices and help ensure a safe and sustainable sports betting environment for fans.

ArenaPlus plans to introduce a variety of NBA-themed fan engagement initiatives, including free-to-play games and prediction-based contests. Earlier this year, the platform launched its “Playoffs MVP: Battle for the Most Valuable Predictor” campaign, giving Filipino fans the opportunity to test their basketball knowledge by predicting outcomes throughout the 2026 NBA Playoffs.

“Becoming the Official Betting Partner of the NBA in the Philippines is a landmark moment for ArenaPlus,” said Erick Su, Head of ArenaPlus. “Through this collaboration, we aim to elevate the fan experience by creating more immersive and engaging ways for Filipinos to connect with the sport they love.”

The partnership comes as sports organizations around the world increasingly leverage digital gaming and interactive content to deepen fan engagement and strengthen connections with their audiences.

“Our collaboration with ArenaPlus reflects our commitment to engaging fans across the Philippines in new and creative ways,” said Kuljeet Sindhar, NBA Head of International Gaming and Data Distribution. “We look forward to working together to deliver authentic experiences that responsibly channel the passion and enthusiasm of Filipino basketball fans.”

The agreement marks another significant milestone for ArenaPlus as it continues to expand its presence in the Philippine sports entertainment landscape through partnerships with leading global sports organizations.

DigiPlus Interactive Corp., the digital entertainment company behind BingoPlus, ArenaPlus, and GameZone, continues to strengthen its commitment to responsible gaming and a player-first experience through strategic partnerships for its flagship sportsbook, ArenaPlus.

By integrating industry-leading technology and integrity solutions, DigiPlus aims to ensure that every aspect of the customer journey—from platform performance to account security—meets the highest international standards.

As part of this commitment, DigiPlus announced on May 21, 2026, its partnership with Altenar, a globally recognized sportsbook technology provider, to power ArenaPlus. Through Altenar’s advanced fully managed sportsbook solution, ArenaPlus now offers faster odds updates, enhanced market coverage, localized betting options, and a wider range of player proposition bets. The integration further elevates the platform’s capabilities, allowing Filipino sports fans to enjoy a seamless and engaging betting experience aligned with global sportsbook benchmarks.

Complementing its technology upgrades, ArenaPlus also joined the Sportradar Integrity Exchange (SIE) in March 2026. The international intelligence-sharing network helps combat match-fixing by enabling real-time reporting and monitoring of suspicious betting activity. Through Sportradar’s AI-powered integrity and fraud-detection tools, ArenaPlus strengthens its safeguards against betting-related risks while promoting a secure and transparent environment for its users.

“We are committed to continuously enhancing our platform to deliver the best possible sportsbook experience for Filipinos, and world-class partnerships play a key role in that mission,” said ArenaPlus Head Erick Su. “Altenar provides the technical expertise and reliability needed to further improve the ArenaPlus experience, while our collaboration with Sportradar reinforces our efforts to create a safer environment for our users. By combining premium digital entertainment with operational integrity, we are supporting the sports we serve while ensuring the long-term sustainability of our platform.”

Reflecting the importance of the partnership, Sportradar Executive Vice President of Integrity Services Andreas Krannich said the collaboration is designed to help foster a safer and more secure environment for sports and all of its stakeholders.

Meanwhile, Altenar COO Dinos Stranomitis highlighted the value of delivering localized sportsbook solutions tailored to the Philippine market, noting that the company’s technology provides the performance, stability, and compliance required to support one of Asia’s most dynamic sports betting audiences.

Together, these initiatives underscore DigiPlus’ broader commitment to responsible gaming by embedding security, integrity, and player protection directly into the ArenaPlus ecosystem. Through advanced risk controls, real-time monitoring, and world-class sportsbook technology, ArenaPlus continues to build a trusted platform where users can engage with confidence while enjoying a premium sports entertainment experience.