Online entertainment platform Casino Plus has officially named actress and social media star Ivana Alawi as its newest brand ambassador as the company continues to reinforce its responsible gaming advocacy alongside its growing digital entertainment presence.
The partnership, announced this month, highlights Casino Plus’ ongoing efforts to promote safer and more mindful gaming practices while expanding its connection with Filipino players through relatable personalities and engaging campaigns.
Casino Plus, a platform regulated by the Philippine Amusement and Gaming Corporation, said Alawi will play a key role in promoting responsible gaming messages while supporting the brand’s entertainment initiatives and upcoming projects.
“In life, I take risks, but when it comes to gaming, I always play safely,” Alawi shared in Filipino. “It’s important that we enjoy gaming responsibly. Together with my Casino Plus family, we have many exciting surprises prepared for everyone, so stay tuned.”
The collaboration comes at a time when online gaming companies are placing greater emphasis on responsible gaming initiatives amid the continued expansion of the digital gaming industry and increased public discussions surrounding online betting and gaming advertisements.
Casino Plus said partnering with Alawi allows the platform to connect more naturally with a wider audience while reinforcing the importance of responsible gaming habits among users.
The company also reiterated its commitment to PAGCOR’s responsible gaming principles, reminding players that gaming should remain a form of entertainment rather than a source of income or financial solution. Casino Plus further emphasized that all gaming outcomes are chance-based and that previous winnings do not guarantee future results.
The latest endorsement reflects a growing trend among online gaming brands that combine celebrity-driven campaigns with stronger responsible gaming messaging as competition within the digital entertainment industry continues to intensify.









